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Nattukottai Chettiars settled in town of Kaveripoompatinam (Poompuhar) throughout the Chola Kingdom at the petition of the Chola King. The main reason behind the petition was, Nattukottai Chettiars were small business people.
Chettiars were powerful seafaring merchants and dealers and lived in the port community (Nagaram) of Poompuhar and wanted to be known as Nagarathars to distinguish them form the Chetty dealers that lived inland. They prospered so when powerful businessmen, prosperity and the riches grew rapidly that caused jelqing among lots of including the Chola King.
Romance
Throughout the rule of King Poovandhi Cholan, an incident happened that happened to be the turning point for all nagarathars. The King fell inlove (one sided affair) with a new beautiful nagarathar girl and wished to wed. However, see this and the girl refused.
The King was very stubborn, announced a marriage date and ordered to go with the marriage. When the king came in the brides' put on your afternoon of this marriage, he had a surprise, even the woman, and her parents and family members on the previous night fled time. The King believed that it had been a insult and pledged revenge from the Nagarathar community.
The Welcome of pandya King
Unable to withstand the torture of this Chola King, the Nagarathars chose to depart, but where? Once the Pandya King came to their rescue, This was. Recognizing their talents and their business acumen he welcomed them . Pandya tribe gave them the land of Chettinad and that is really where their dwelling has been assembled by all the nagarathars and also can be spread across 80 villages.

During this period of time, the nagarathars continued their transaction and prospered. These were their business propagate across South East Asia, and bankers. There is a terrific requirement for rice in Europe when Burma was conquered by British. Should they cultivated the land and paid taxes an action which has been passed through the British Rule gave the Burmese the name of ownership. As a consequence of this act provided the locals to purchase fertilizer and seed however who financed them? This is where the Nagarathars came in; they were good in offered minimal interest rates and finance trade. They got their lands , when they neglected to pay the mortgage.
Rise following the dip
Fall of British Emprire, World war - freedom that is Burmese and 2, all led to the lose of their nagarathars' assets overseas and that they had to return to your home land. Funds had been transferred by them back to Chettinad Though they lost assets abroad. Subsequent to the return, then they started to invest heavily in South Indian Industry that included Education, Engineering, Fertilizers, Film, Finance, Plantations, Publishing, Textile, etc..